The hallmark orange and black sign and rows of gleaming bikes, chrome shining, are not new sights when you pass through Hawks Prairie. Northwest Harley-Davidson was the first building in Freedom Point Plaza over 11 years ago and continues as its anchor tenant even now. And while the company is the same, providing the same renowned customer service and friendly atmosphere it’s always been known for, new owners have taken the reins.
Steve Boone purchased NW Harley-Davidson in 1994, relocating and launching the development of the Hawks Prairie area in 2003. Throughout his years, he worked hand in hand with Joe Deck, both at NW Harley-Davidson as well as in other business ventures. Deck, an Olympia native, Saint Martin’s University graduate, married and father of two teens, served as the CFO for five years at Boone Ford prior to the building of NWHD. He continued to work with Boone in real-estate development when the motorcycle dealership and adjacent retail properties were built. As a trained CPA, Deck provides a strong financial and business background.
Likewise, Julio Valdenegro, father of 10 and 12-year old girls, has been an anchor at Northwest Harley-Davidson since 2001. The Oregon native (OSU Beaver) spent the last 8 years as the general manager and truly knows the ropes of all departments at NW Harley-Davidson Valdenegro spent time over the years working his way up through company including shipping and receiving, parts and sales prior to his position as GM.
Last March, Boone decided it was the right time for a change and began discussions with Deck and Valdenegro about the future of the Harley shop. The two longtime partners decided joint ownership made sense and they moved forward with the purchase. With the “official” transition taking place November 6, 2013, the duo is now ready to launch Northwest Harley-Davidson into a new era.