Northwest Harley-Davidson
8000 FREEDOM LN NE, LACEY, WA 98516
About | Lacey, WA

About | Lacey, WA

Northwest Harley-Davidson® motto reads, "The Friendliest Shop on the West Coast" and while it's easy to shrug that off as a tag line or gimmick, our owners and staff take it very seriously.

"It's our home - we are here a lot - and we want people to feel welcome when they come into our home," shares shop owners Julio Valdenegro and Joe Deck. And while many Harley® shops might feel intimidating - tough, cold, full of chrome and leather - Northwest Harley-Davidson® feels far from it.

Another marker of our warm and friendly atmosphere is the longevity of our staff. "We have team members who have been with us since this facility relocated in 2003 and before - some have left and come back. And for retail, that's especially long," explains Julio and Joe.

"But at our roots, Northwest Harley-Davidson® is about the bikes. We keep our focus on providing quality new and pre-owned motorcycles, outstanding parts and service department full of knowledgeable technicians. We also take pride in hosting and sponsoring quality events that bring riders together, after all, Harley® riders are a kind of family, there is a bond between those who ride that crosses age and demographics. We love that they all can come together here" explains Julio.

If you have never visited Northwest Harley-Davidson®, Julio and Joe invite you to swing on by. Even for those who've never ventured near a Harley-Davidson®motorcycle, the shop is a fun, inviting place where you can get up close to do a little fun browsing, or grab a coffee to go. You may not go home on a bike, but you're sure to go home with a smile!


Leadership Team

Julio Valdenegro III

Julio Valdenegro III

Dealer Principal

"Joey V. and Julio have given me a great deal on 8 bikes over the years. The service department is EXCELLENT! I love the social events they put on constantly. I always feel special and like I'm getting the best from this company! I have gone back to the loyal crew over and over and been very happy". Lauren E from Yelp Reviews

julio@nwharley.com

Joe Deck

Joe Deck

Owner

"We just bought our 3rd bike from Northwest. And we have always have had an excellent experience. The staff is friendly and makes us feel welcomed and are so helpful. Thank you Jay, Joe, George & Julio for your excellent customer service and making the buying process pain free". - Tami Butcher via Facebook Reviews

Joedeck@nwharley.com

Karen Richards

Karen Richards

Office Manager

Sales Team

Toby Roberts

Toby Roberts

General Sales Manager

"We decided to go back to NW Harley due to their competitive pricing. We worked with Toby and Phil and they were really great to work with. They understood our position and took the time to present different offers that would be advantageous to our financial situation seeming that we had a brand new vehicle to trade-in. They really helped us get to a good payment and gave us a trade-in price that no one could have come close to. We really appreciate the extra effort they took to help us and get us a trade-in value no one other than NW Harley-Davidson could have gotten us. Thank you"! - Amanda Brittcomer via Facebook Reviews

toby@nwharley.com

Joey Villarreal

Joey Villarreal

Sales Manager

"Have been buying bikes from them for years and have always made us feel like family. Joey has always been awesome and goes the extra mile to make sure we have the bike that we really want. He knows his bikes and loves to get to know his customers to find the perfect fit. If your buying your first bike or not the team at northwest Harley will be there to help you make it happen". - Kelly Duval via Facebook Reviews

joeyv@nwharley.com

Kelly Shandrow

Kelly Shandrow

Sales Associate

"Kelly is an amazing person to work with and will go above and beyond to help you find the perfect bike and perfect price to fit your lifestyle". - Velma Perez Dunkin via Facebook Reviews

kelly@nwharley.com

Andy Janssen

Andy Janssen

Sales Associate

"Had a great experience at HD this weekend. Andy Janssen the sales associate was friendly, educational, and patient. No high-pressure sales, just friendly and easy to work with. Although we didn't purchase, we will definitely remember our positive experience and We will be BACK! Thanks, Andy! Good reps are extremely hard to find.. we will look you up when it's time". - Mandee Compton via Google Reviews

Andy@nwharley.com

Dawn McClaflin

Dawn McClaflin

Sales Associate

"Real nice dealership. I was there with my cousin who had just purchased quite the beauty. nice people. One of the sales rep was very helpful. Dawn showed me some nice bikes. Even if I wasn't quite in the market yet". - Tracy via Google Reviews

Dawn@nwharley.com

Marc Wilson

Marc Wilson

Sales Associate

"I recently went in to this location and my fiancé purchased a Harley. Mark was the man who helped us. He was very helpful and he did an amazing job he made sure that everything was covered. Most of all my fiancé is so happy with the bike that he got and if it wasn’t for Mark helping us in the process she wouldn’t have got the bike. I give Mark a 10 and maybe a raise LOL". -Rachelle Bayless via Google Reviews

Marc@nwharley.com

Joe Geraci

Joe Geraci

Sales Associate

This team rocks. I want to give a huge shoutout to Joe Garaci as this man, along with all the sales management team and staff, provided me an amazing experience. Joe never pressured me to buy and buy now and he came across as a proficient, personable, and professional individual of integrity. Now with my new 2021 Road King, this place is now my Harley Davidson store for sure". -Donny via Google Reviews

JoeGeraci@nwharley.com

Finance & Insurance Team

George Wetzel

George Wetzel

F&I Manager

"We just bought our 3rd bike from Northwest. And we have always have had an excellent experience. The staff is friendly and makes us feel welcomed and are so helpful. Thank you, Jay, Joe, George & Julio for your excellent customer service and making the buying process pain free". - Tami Butcher via Facebook Reviews

Financemanager@nwharley.com

Abby Lueckeman

Abby Lueckeman

F&I Associate / Service Assistant

"Abby and Julio went above and beyond to get my bike fixed and the problem resolved. I was concerned with the customer care coming from a Harley dealership, but all my expectations were met and exceeded. I would definitely recommend these guys if you're in the market for a new or used bike". - Michael from Yelp Reviews

abby@nwharley.com

Teresa Carter

Teresa Carter

F&I Associate

Finance@nwharley.com

Service Team

Jenniie Kepler

Jenniie Kepler

Service Advisor

"I wont to take the time to thank Jennie for selling me my 2015 street glide it is one nice ride and I really enjoy it a lot she knows her Harleys really good she is a very nice salesperson and well like they thing I like is she took me out on a test ride I fell in love with the Harley as soon as we got on the road I heard the radio and I was like this is the Harley for me like she knows that it was the one for me and it fits me just fine thanks Jennie for my new love of my life my Harley 2015 street glide". - James Eckley via Yelp Reviews

jenniie@nwharley.com

Sprocket

Sprocket

Service Advisor

"My wife and I had our bikes serviced after they had not been on the road in too long. They had to send a trailer to get them because neither one would start. Sprocket and the crew did our full safety checks and fixed the few things that needed attention. The service and people were fantastic! Thank you Northwest Harley-Davidson"! - Noel Wall via Google Reviews

Ryan Taylor

Ryan Taylor

H-D Master Technician

Electric Vehicle Trained Technician

"The mechanic Ryan was awesome, he took the time to fit me to my bike personally and Jennie in the service department was so helpful and understood all my concerns as she rides too"! -Johaunna McReynolds via reviews

James Tack

James Tack

Service Technician

"I was totally happy with the total experience except they didn't tell me what I wanted to hear. My medical condition made it hard for me to get my bike there and had to leave it longer than I normally would. The staff was very nice and helpful. Didn't even mention the time I had taken picking up my bike. James and Tim get a 10 from me". -Jeff Shipman via reviews

Aaron Hansen

Aaron Hansen

Service Technician

Kenny Yamaguchi

Kenny Yamaguchi

Detail Technician

"The crew in service are great. They work hard to insure quality service at every point. Especially, during the virus protocols. Tim and Adam really stepped up to make the process easy! I was able to drop my bike early as to avoid the weather. Lisha was smiling when she handled my loyalty rewards and payment. Kenny wiped the bike down and my precious had tunes"! -Gerald Cassel via reviews

Erik Anderson

Erik Anderson

Chrome Consultant

Chrome@nwharley.com

Jason Ramsey

Jason Ramsey

Service Advisor

Dustin Boire

Dustin Boire

Service Manager

(360) 705-8515
servicemanager@nwharley.com

Parts Team

Sara Carey

Sara Carey

Parts & Accessories Manager

partsmanager@nwharley.com

Randi Terhune

Randi Terhune

Parts & Accessories Associate

"I ordered the wrong accessory and Randy went above and beyond to make everything right. The computers were down and she hung on the phone. Wow"! - Theresa Kimball via Facebook Reviews

Kevin Parker

Kevin Parker

Shipping & Receiving Inventory Specialist

"Big shout out to Kevin Parker thank you so much for all your help, above & beyond". - Julie Frost via Google Reviews

FRANKIE RAMIREZ

FRANKIE RAMIREZ

Chrome Consultant

"Awesome place! Matt in sales and Frankie in parts have both made a huge impact on my 2 wheeled journey. honest, knowledgeable, and genuine care for the customer". -Brandyn Juliani via Facebook Reviews

Lydia Anderson

Lydia Anderson

Chrome consultant

Chrome@nwharley.com

General Merchandise Team

Téahni Martinez

Téahni Martinez

General Merchandise Manager

"I called on a Tuesday looking for a jacket that was in stock. Tina in the merchandise section took my call, found the jacket, and work with me on shipping options. She then sent me a picture of the item to make sure I was getting the right one and a tracking number. I got the jacket a day early. I am so pleased with her customer service I wish she was closer. Yah Tina! Also, love the Jacket"! - Wyn-C E from Yelp Reviews

T@nwharley.com

Lisha Jones

Lisha Jones

Greeter Extraordinaire

"It starts from when you walk in the door and awesome people like Lisha greet you with a smiling face". - Yelp Review

Elsia Koontz

Elsia Koontz

General Merchandise Associate

"Elsia (my spelling is probably off) in the apparel shop is exceptionally nice, knowledgeable, and helpful in ride wear. And, the ladies at the front desk are really friendly and definitely know their stuff". - David Hood via Facebook Reviews

Bela Valdenegro

Bela Valdenegro

General Merchandise Associate

"Bela in motor clothes stayed well after closing until we had everything we were after. George got me an interest rate 1/2 of what I originally had the next weekday he was in. Jenniie stayed over 2 hours past closing time until I rode away. At 50 years old, it was the best buying experience I have had, and will go again next time I want another bike or more accessories. Their entire team is outstanding, knowledgeable, and passionate about what they do. It was well worth the time of the extra-long drive". - Dale Frohning via Google Reviews

Christina Davidson

Christina Davidson

General Merchandise Associate

Receptionist

Maintenance Team

Tho Lee

Tho Lee

Facilities Specialist

Tanner Deck

Tanner Deck

Shop Assistant / On-Call Coffee Wizard